Brand and Campaign Manager

  • Hello Fresh
  • LONDON, United Kingdom

Brand and Campaign Manager

Job description

At HelloFresh our mission is to transform the way the world thinks about home-cooking. Forget the hassle of supermarkets, or the tiresome process of planning your weekly meals, our service delivers all the ingredients, instructions and inspirations you'll need to make delicious meals at home, from scratch. We're moving a mile a minute having recently been named Europe's fastest growing startup within just five years. So we're really championing the food and grocery industry, delivering inspiration and easy access to healthy food to millions of customers along the way. 


We're passionate about making a real impact in the food & grocery industry and are looking for a Brand and Campaign Manager to join our incredible Brand Team.


About the role...


The Brand Campaign Manager sits within the Brand team and reports directly to the Head of Brand & Communications. You will ideate, execute and inspire the development of first-class content alongside the brand team to ensure optimal delivery of content to target audiences across multiple channels. The ideal candidate will have a strong ability to think strategically and analytically about business and product opportunities, and a demonstrated track record of delivering innovative consumer marketing campaigns. A keen sense of ownership, speedy execution, and scrappiness/hustle is a must.


Some of the key responsibilities you'll have are:

  • Day to day creation and management of the communications calendar and subsequent cross-channel campaigns

  • Implement the go to market strategy for new product launches ( go to market plans, establish strategies)

  • Liaise with the various teams to implement global campaigns, leverage best practices and initiatives

  • Developing insightful briefs that bring the creative proposition to life and provide a great platform for our inhouse team

  • Working with the acquisition, retention and brand teams to push forward creative ideas in owned, earned and paid channels

  • Measuring success of campaigns and impact on wider business and brand metrics, specifically with our existing customer base

  • Development and management of the social media associate

  • Introducing and refining business processes (briefing, creative reviews, workflows)

  • Working with the Head of Brand & PR Manager to determine how external awareness raising campaigns can be translated across owned and earned channels too.


A bit about you...


You are a creative thinker and a brand-led marketer, with a proven track record of delivering innovative & creative content campaigns. you’re someone who can develop our communications calendar to ensure we’re pushing the right messages to bring our brand to life throughout the year. You understand how to translate our key values and messages into clear briefs for our in-house creative teams locally and globally. You are design-minded with ability to create effective visual presentations. You also know how to translate new product launches into compelling propositions for customers. You have strong attention to detail, you are organised with good management skills. You’ll be excited by the idea of bringing together different functions of our business to maximise the potential of our communications and always put the customer first.


What's in it for you?

70% discount on HelloFresh boxes

Free or discounted gym 

Breakfast everyday & regular food tastings 

Pension scheme contribution 

Fantastic social activities (we once transformed our office into a multilevel, mini golf course!)